Consideration first rather than action

As aforesaid, it is easy to propose a development but it is hard to make a best development proposal. Due to the survey, there were some accommodations, shops and restaurants located around the site at Matilda Street. Consideration must always happen in this moment as to find out the key consideration for the development and while to choose the most suitable development for the site.

The competitors (yellow circles) are need to take into consideration because they can influence the market value of the propose development.

Due to the discussion in the seminar group, there are two analysis methods have been carried out which is SWOT and PEST EL.

SWOT analysis is more focus on the site factors and market conditions of the development while PEST EL is more complex as it have to consider the whole socioeconomic (Legal and Environmental issues) which related to the propose development. In my own opinion, SWOT analysis is more suitable to use in this planning stage because this analysis is introspection and essential when considering the launch of a new project. A detail analysis should be carry out before make the decision to choose the development as this cannot be return once the construction begin. It may cause a lost to whole parties involved if the planning is improper. Hence, consideration first rather than action.