Project Fundamental Planning

To maintain and increase the value of the land, some of the factors may need to consider for the development such as site factors, market conditions, policy directions, etc. This step is complex because the factors are complicated which have to think over instead of making profit. 

Pass all the barriers (factors) before get the Goal (profits)

In this planning step, several procedures may need to carry out which is apply to the legislation, material considerations and type of planning application. The planning policy and the type of development of the land which can be search from the Sheffield City Council website and it is easy to get the town planning information from the website.

The Local Plan Propose map in Sheffield City Council website. (The grid line area is the site at Matilda Street)

Meanwhile, the more important part is not consider at the planning policy but still focus to the site factors and market conditions as to get the best development proposal which is profitable. Ostensibly, development is just construct a new building or refurnish the building to improve it's value. In fact, it is need to carry out a lot of feasibility study and layers of planning stages before the construction begin. 

Construction Development just like the Tips of Iceberg while it seem simple, but actually the background is complex.

References:

Sheffield City Council. (2014). Local Plan: City Policies and Sites.[online]. Last accessed 23 July 2014 at: https://www.sheffield.gov.uk/planning-and-city-development/planning-documents/local-plan/city-policies-and-sites.html